Case Study - Mobile SDK for Television Rating Point Analytics
Native mobile SDK and app for tracking user media consumption patterns, enabling TRP ratings and market research insights.
- Client
- TRP Media Tracker
- Year
- Service
- Mobile SDK Development, Analytics Platform, Market Research Tech
Overview
Television Rating Points (TRP) and media consumption analytics rely on accurate tracking of what content users watch, when, and for how long across all platforms.
We developed a lightweight mobile SDK for iOS and Android that detects media playback across apps, identifies content through audio fingerprinting and metadata, and logs viewing sessions with millisecond precision.
The SDK respects user privacy with explicit consent flows, anonymized data collection, and compliance with GDPR, CCPA, and local privacy regulations. Users control what data is shared through the companion app.
Data flows to a real-time analytics platform that aggregates viewing patterns, calculates TRP ratings, identifies trending content, and generates market research insights for broadcasters, streaming platforms, and advertisers.
The SDK operates efficiently in the background with minimal battery impact (<2%) and handles offline scenarios with automatic sync.
What we did
- iOS & Android SDK
- Audio Fingerprinting
- Real-time Analytics Pipeline
- Privacy-First Architecture
- TRP Calculation Engine
- Market Research Dashboard
- Active panel members
- 50,000+
- Battery impact
- <2%
- Content identification accuracy
- 99.7%
- Data processing latency
- Real-time